AI-Powered SEO Platform
An autonomous platform that researches keywords and competitors, builds a strategy, writes and publishes optimised pages to the CMS, then monitors rankings and revises the plan — a whole SEO agency, automated.
Whole agency
discovery, analysis, strategy, copywriting and publishing in one platform
Connect once
site, analytics, search data and CMS linked per project in minutes
Self-revising
scheduled monitoring feeds an automatic strategy and plan review
Search + AEO
tracks traditional rankings and AI answer-engine citations alike
The brief
Digital Marketing Agency
SEO & Search Marketing (SaaS)An autonomous platform that researches keywords and competitors, builds a strategy, writes and publishes optimised pages to the CMS, then monitors rankings and revises the plan — a whole SEO agency, automated.
The challenge
What needed to change
Effective SEO is relentless and specialised. It means auditing a site's technical health and content, researching keywords and studying competitors, forming a strategy, producing genuinely useful optimised pages, publishing them, then watching the rankings week after week to adjust course — and increasingly, making sure the brand is cited by AI answer engines, not just ranked in traditional search. Most businesses buy all of this from an agency at significant ongoing cost, or try to do it in-house and let it lapse. Our client wanted to compress that entire discipline into one platform: connect a website once and have the system do the work of a full SEO team — continuously, and for many clients at the same time.
Key requirements
What we needed to deliver
- Connect to a client's site, its analytics, search-performance data and CMS in a few clicks, per project.
- Discover the right keywords and search opportunities, backed by real search-volume data.
- Audit the site's on-page SEO and page performance, and benchmark it against chosen competitors.
- Generate a tailored SEO strategy and a prioritised keyword plan from that analysis.
- Write full, optimised page and content drafts and publish approved drafts straight to the connected CMS.
- Continuously monitor search rankings, AI answer-engine citations and page performance on a schedule.
- Automatically review results and revise the strategy and plan as the data changes.
- Run fully multi-tenant — many clients, each with isolated data, connections, schedules and billing.
The solution
How we solved it
iCentric built a platform that performs the full lifecycle of an SEO engagement automatically — the kind of work a whole agency team delivers over months, compressed into a connected, continuous system. Connect a site once, and it researches, plans, writes, publishes and then keeps optimising, on its own.
Connect once, then it gets to work
Onboarding a project takes a few clicks: the client connects their website, their analytics and search-performance data, and the CMS they publish to. From there the platform crawls the site, pulls in real search-volume data, and discovers the keywords and opportunities that matter for the business — the groundwork an SEO consultant would spend the first weeks on.
Analysis, strategy and a keyword plan
It audits the site’s on-page SEO and page performance — Core Web Vitals included — and benchmarks all of it against chosen competitors, so strengths and gaps sit side by side. From that analysis, large language models generate a tailored SEO strategy and a prioritised keyword plan: what to target, in what order, and why.
It writes the pages — and publishes them
The platform doesn't stop at recommendations. For each item in the plan it produces full, optimised page and content drafts, ready to review, and publishes approved drafts straight into the client's connected CMS — no copy-paste, no developer hand-off. A strategy becomes live, optimised pages on the site.
Monitoring, and a strategy that updates itself
Once live, the platform runs on a schedule, sweeping the site's search rankings, its page performance, and — importantly for modern search — whether the brand is being cited by AI answer engines, tracking all of it over time. It then reviews that performance automatically and revises the strategy and keyword plan as the data moves, so the programme keeps adapting instead of going stale. It is the ongoing, watch-and-adjust work an agency charges a monthly retainer for, running by itself.
Built multi-tenant, and vendor-neutral
The whole system is multi-tenant: many clients or projects, each with its own isolated data, connections, schedules and billing, running concurrently without one client's heavy job slowing another's. As with our other AI products, every underlying data and AI provider sits behind a neutral capability layer, so any of them can be swapped without the product or its users being affected.
The outcome
The impact
The result is a platform that genuinely does the work of a whole SEO agency — discovery, technical and competitor analysis, strategy, copywriting, publishing and ongoing optimisation — as one continuous, largely hands-off system. A business can connect its site and get enterprise-grade SEO without assembling a team or paying an agency retainer, and because it is multi-tenant, a single deployment can run full SEO programmes for many clients at once, each adapting on its own schedule. It also tracks the shift already underway in search — visibility inside AI answer engines, not just traditional rankings — so the strategy it maintains stays relevant as search itself changes.
Get in touch today
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