Cookie Policy
Last updated: 31 March 2026
This Cookie Policy explains what cookies are, which ones we use on icentric.co.uk, why we use them, and how you can control them. For broader information about how we handle your personal data, please see our Privacy Policy.
2. How we use cookies
We use cookies on this website for two purposes:
- Essential operation — some cookies are required for the website to function correctly. We use these without asking for consent because the website cannot work without them.
- Analytics and marketing — with your consent, we use cookies to understand how visitors interact with our website and to measure the effectiveness of our marketing. These cookies are only set after you accept them via our cookie consent banner.
We do not use cookies to serve targeted advertising directly on this website, nor do we sell cookie data to third parties.
3. Strictly necessary cookies
These cookies are essential for the website to operate. They cannot be disabled through our cookie settings. They do not store any personally identifiable information.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| cc_cookie | icentric.co.uk | Stores your cookie consent preferences so you are not shown the consent banner on every page load. | 6 months |
4. Analytics cookies
With your consent, we use Google Analytics (loaded via Google Tag Manager) to collect anonymised information about how visitors use our website. This helps us understand which pages are most popular, how people navigate through the site, and where we can make improvements. No personally identifiable information is collected by these cookies.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. | 2 years |
| _ga_* | Google Analytics | Used by Google Analytics 4 to persist session state. | 2 years |
| _gid | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. | 24 hours |
5. Third-party cookies
With your consent, third-party services loaded via Google Tag Manager may set additional cookies. These may include:
LinkedIn Insight Tag
We may use the LinkedIn Insight Tag to track conversions from LinkedIn Ads and to build remarketing audiences. LinkedIn may set the following cookies on your device:
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| li_gc | .linkedin.com | Stores consent for non-essential LinkedIn cookies. | 2 years |
| lang | .linkedin.com | Remembers a user's language setting. | Session |
| lidc | .linkedin.com | Facilitates data centre selection. | 24 hours |
| AnalyticsSyncHistory | .linkedin.com | Stores the time of the last analytics sync. | 30 days |
| UserMatchHistory | .linkedin.com | LinkedIn Ads ID syncing. | 30 days |
LinkedIn's own privacy policy is available at linkedin.com/legal/privacy-policy.
Google Tag Manager
We use Google Tag Manager to manage and deploy analytics and marketing scripts. GTM itself does not set cookies but manages the deployment of scripts that may do so. All tracking scripts are gated behind your analytics cookie consent.
Google's privacy policy is available at policies.google.com/privacy.
6. Managing your preferences
Our cookie banner
When you first visit our website, a cookie consent banner will appear. You can accept all cookies, reject all non-essential cookies, or customise your preferences by selecting individual categories.
You can update your preferences at any time by clicking .
Browser settings
You can also control cookies through your browser settings. Most browsers allow you to:
- See what cookies have been set and delete them individually.
- Block third-party cookies.
- Block cookies from specific sites.
- Block all cookies from being set.
- Delete all cookies when you close your browser.
Please note that blocking all cookies may affect the functionality of some websites, including ours. For guidance on how to manage cookies in your browser, visit:
Opt-out tools
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
- LinkedIn opt-out: Manage preferences via LinkedIn's advertising settings.
7. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
8. Contact us
If you have any questions about our use of cookies, please contact us:
- Email: hello@icentric.co.uk
- Telephone: 01234 292200
- Post: iCentric Agency Ltd, Colworth House, Colworth Science Park, Sharnbrook, Bedfordshire, MK44 1LQ